RESEARCH AND SCIENCE

In 1997, Dr. Craig Hudson invented a proprietary formula to aid an increasing number of people suffering from various sleep problems. Most of these people had tried different medications and were dissatisfied with the options available to them and many had just given up hope for an effective solution. Dr. Hudson’s formula is comprised of a natural source of tryptophan derived from pumpkin seeds, which is an essential amino acid our bodies can normally only get from food sources. Tryptophan metabolizes into serotonin, and in a nighttime environment, turns into melatonin which allows us to fall asleep naturally.

Pumpkin seeds when ingested alone, however, are not a sufficient source of tryptophan. This is due to intense competition from other amino acids, which are also part of pumpkin seed protein, for access to transport sites across the Blood Brain Barrier (BBB). Zenbev’s natural source of tryptophan is combined with other precise ingredients that help it to function optimally. A small amount of a high glycemic index (GI) carbohydrate is specifically included in the formulation. Its role is to combine with the other amino acids and shunt them toward the liver, thus leaving tryptophan, which is largely protein-bound, with a clear advantage to get into the brain.

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